Commonly used demographics include age, gender, race, education, income, disabilities, mobility (relating to travel time to work or number of vehicles available), home ownership and employment status. Often times we can find attributes relating to attitudes, values, interests, lifestyles or personality. These are also called IAO variables (for Interests, Attitudes and Opinions) and can be contrasted with demographic variables (such as age and gender), and behavioral variables (such as usage rate or loyalty).
Display advertising uses static and animated images in standard or non-standard sizes called web banners.
Banner ads are exceptional way of advertising non-intrusively and effectively, while achieving goals of branding and ROI achievement. Our media placement capabilities extend to over 15,000 available publisher websites who generate huge amount of traffic to our clients.
Cutting Edge Ad formats |
Targeting and Optimization |
» 468 X 60
» 728 X 90
» 300 x 250
» 120 X 600
» 160 X 600
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» Demographic
» Behavior
» Content
» Geographic Location
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Banner Placement Strategies
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Our Ad
serving Technology automatically determines ad placement based on
expected performance, so that your campaign is placed and tuned to reach
your most responsive audience.
Run Off Network campaigns are not
targeted and should be considered as general traffic source. |
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Targeted |
With our diligent campaign optimization
technology, ad placement is optimized to reach the defined target
audience and achieve desired (ROI) return on investment.
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Site Specific |
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As part of our capabilities and extensive
network of publishers our specialists can mediate and initialize banner
placement on site specific terms. Placement consists of sites and properties of
your choice. We are prepared to accomplish the required media
placement order or suggest a possible alternative, at most competitive
cost possible. |
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Country Specific Campaigns Include: United States, United Kingdom, Canada,
Germany, Netherlands, Denmark, Sweden, Norway, Finland & Ireland and more...
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